In 2016, Impak Finance gives me the dream challenge. The ambition is to break into the Canadian financial market by creating the first responsible bank to provide 100% of its loans to companies that have a positive impact on our society and our environment. This collaborative financial ecosystem is based on citizen participation, local initiatives, advanced technologies and transparency. Citizens can become responsible actors in their financial ecosystem.
To highlight the essence of this brand, we have designed a visual identity symbolizing the prosperity to which our planet is entitled.